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Clarification
In an article titled “Prestige vs. Tatler - A landmark case for publications and researchers” which appeared in the May 2006 edition of AdAsia magazine (the “Article”) and on the AdAsia website, we wrote about the much publicised court case and another readership survey conducted by Lighthouse Independent Media Pte Ltd, publishers of Marketing magazine.
We are informed that some readers understood the Article to mean that Lighthouse Independent Media Pte Ltd, their management or staff:
- knowingly publish surveys which are inherently biased towards their interests in order to deceive advertisers about the readership of their magazines;
- deliberately or intentionally publish surveys which are biased, unreliable, false and/or misleading;
- lack respectability, are untrustworthy and unworthy of belief, and do not behave ethically or conduct themselves professionally and/or honestly.
This was not our intention.
In addition, we stated in the Article that the Lighthouse survey was conducted on Marketing magazine subscribers. We now understand and believe that this was factually incorrect.
We confirm without any qualification that we have no reason or basis whatsoever to cast aspersions or doubts on the integrity, honesty, ethics and professionalism of Lighthouse Independent Media Pte Ltd, their management or staff in relation to their surveys.
We sincerely and unreservedly apologise for all damage and embarrassment that may have been caused to Lighthouse Independent Media Pte Ltd, their management or staff that may have resulted from the publication of the Article.
We undertake not to repeat the same or similar unmeritorious statements which may imply the involvement of Lighthouse Independent Media Pte Ltd, their management or staff in the future as there is no basis whatsoever for such allegations and which are untrue.
